Second-unit director for Decathlon 'Ready To Play' campaign. Scenes directed by me: Surfing; football (x2 male friends); rugby; trail runners (x2 male friends); woman on treadmill; baby; family hiking
Decathlon, the world's third-largest sports company, has partnered with Wolff Olins to rebrand itself from a French retailer to a global sports brand. This two-year collaboration encompasses strategy, design, internal culture, and brand experience, revitalizing Decathlon's visual identity, product portfolio, and omnichannel experience.
Credits:
Credits (Campaign)
Client: Decathlon
Creative Agency: AMV BBDO
CCO: Nick Hulley and Nadja Lossgott
Executive Creative Director: Laura Rogers
Creative Directors: Jack Smedley and George Hackforth-Jones
Creative Director/Copywriter: Tim Riley
Creative Director/Art director: Michael Jones and João Paulo Testa
Social creative: Chelly Brown
Agency Planning Team: Alice Aldridge and Rebecca Brett
Agency Account Team: Bruna Bechelli, Pink Kitsawat, Kenza Chakib, Alexandra Sandford-Smith and David Stokes
Agency Producer: Nick Godden (Film), Rhiannon Nicol (Photography),
Agency Assistant Producer: Kieran O’Malley
Agency Designer: Simon Dilks and Dian Sofia
Production Company: Magna Studios
Director: Hector Dockrill
Production Co. Producer: John Bannister
Post-production Company: Coffee & TV
Sound studio: Sine Audio
Audio Post-production: Sine Audio
Local Production Company: Gatehouse Commercials
Local Director: Meghan Daniels
Production Co. Producer: Nick Voortman
Photographer: Tom Sloan
Photographer Agent: LalaLand Artists
Retouching: Studio Private